Luxury
Never compares itself. Sets its own price. Makes buying it take a little effort, and is worth it.
Fifteen Plays
What to charge, what to say, and who to say it to
The luxury Plays carry the method from The Luxury Strategy by Kapferer and Bastien, the standard text on how luxury brands are actually run. They are already in your Booked catalog.
The idea the whole family rests on
Three different businesses, not three points on one scale
Mixing the rules of luxury, premium and fashion is what costs money. Most performers and event businesses are premium, and that is a good place to be. It is a different rulebook, not a lesser answer.
Premium
Pay more, get more. The price is justified by what it does, and the buyer can compare.
Fashion
Trends, seasons, speed. Desirable now rather than permanent.
How to use them
In the app, or in the terminal
In the Booked Solid app
Open Plays and start with Luxury or Premium? Positioning Check. Or ask the Help buddy where to begin, and it will point you there.
In Claude Terminal
Ask for the tour, or run the first Play by name.
/booked:luxury/booked:run luxury positioning check- It reads your own business. Real offers and prices, results, how far ahead your good dates are gone.
- It tells you which business you are running, with the evidence, and notes it for the other Plays.
- You run the next one when you want it. Some you do once. Others wait for a moment.
- Everything waits for you. Client messages and money never move without your yes.
Do these once, in this order
1
Luxury or Premium? Positioning Check
Says whether your business is being run as luxury, premium or fashion right now. Run this first: the other fourteen read its answer.
2
Brand Archaeology
What your brand really is: the true story, the signature pieces, the details that should show up everywhere.
3
Offer Ladder Architect
The shape of your packages: a signature offer, a tier above it, the core that makes the money, one honest way in.
4
Anti-Law Copy Review
The lines on your website and in your emails that make you look cheaper than you are, rewritten in your own voice.
5
Rarity Storyteller
Your real limits turned into copy: dates left, prep hours, years of training. Only what your calendar can back.
6
Whisper, Song, Scream Planner
Moves effort from ads toward private moments, partners and press, and designs one event of your own.
7
Brand Content Gift
Long-form content that gives people something useful instead of pitching at them.
8
Critical Path Strategist
If you sell through planners, venues or agencies: why you are on their critical path, and how to pitch from strength.
Run these when the moment comes
Sell-the-Price Consultation Coach
Before a consultation or a reply about price.
Discount Interceptor
Before any discount goes out. Turns it into a private offer instead.
Anticipation Concierge
Once a booking is confirmed. Turns the wait into part of the show.
Clienteling Memory
Every month or so. Remembers what past clients loved and when their moments come.
Sensitive Occasion Advisor
Memorials, celebrations of life and charity work. Dignity and open pricing.
Brand Stretch Gate
When you are tempted to add a service. Tell it the idea.
Automation Check
Before switching on any automation. Tell it which one.
Two promises
Nothing sends by itself
Every Play ends at a draft or a note for you. Client sends and money wait for your yes.
Nothing is invented
No price, famous client or scarcity claim appears unless your own records back it. If they cannot, the Play will not write it.
If the Positioning Check comes back premium or fashion, the rest still work. They apply the rules that hold for that strategy and say which ones they set aside.